workisnotajob. manifesto 2010 ©


Sophie Pester


Designer and "Co-worker".

Sophie joined workisnotajob. in 2012 but she always lived by the philosophy and is a creative entrepreneur herself. She made her own dream a reality in creating "hello handmade", a place for independent, handmade design and original ideas.

Soon after Sophie and Catharina met in 2011, they formed a creative partnership and now the two women work, design and spread the workisnotajob. idea together.

In the spirit of workisnotajob., they create inspiring things that remind you to live your art and support you to work on what you love. They've launched two new companies and brought their existing projects to the next level since they met - and there is more exiting stuff to come! Makers gonna make!

sophie(at)workisnotajob.com





Catharina Bruns


Founder, Designer and believer in human potential.

Catharina started workisnotajob. out of the desire to create a lifestyle for herself that allowed her to use her talents and work on her own terms. Frustrated by the old "9-5" office routine, and convinced that life is too short to do work that doesn't matter to her, she realised that dream jobs do exist - but you'll have to create them yourself.

Catharina gladly quit her well-paid corporate job and launched workisnotajob. creative studio in 2010.

From a design studio, to a creative initiative with the hopes to inspire a new form of entrepreneurship, workisnotajob. is now a movement of dreamers, doers and aspiring culture shapers around the world.

Cathi lives and works the workisnotajob. philosophy, advocates creative lifestyles and hopes to inspire a paradigm shift in the definition of "work".

She currently writes and illustrates her first book "work is not a job" which will be published in Germany, September 10th, 2013 by the renowned publishing house Campus Verlag.

catharina(at)workisnotajob.com






Get your 90 pages workbook now!

workisnotajob. is a new deal with work.

Only work done with love matters.

We hope to inspire you to work on what you love, too!

Work is no longer a place we go to. It's what we do.