workisnotajob. manifesto 2012 ©

Sophie Pester


Designer and Creative Partner.

Sophie officially joined workisnotajob. in 2012 but she always lived by the philosophy and is a creative entrepreneur herself. She made her own dream a reality in creating "hello handmade", a place for independent, handmade design and original ideas.

She owns her own small handmade label "jodii" and is well connected in Europe's handmade-scene - a growing group of creative people who inherently work on what they love. A community with an attitude that resonates with everything workisnotajob. stands for. The calculation is simple:

workisnotajob.+hello handmade = super!

Soon after Sophie and Catharina met in 2011, they formed a creative partnership and now the two women work, design and spread the workisnotajob. idea together.

They share the belief that work is your love made visible and that we all should create more, launch our ideas, and make more beautiful things happen.

In the spirit of workisnotajob., they create inspiring things that remind you to live your art and support you to work on what you love.

sophie(at)workisnotajob.com





Recently Catharina + Sophie launched supercraft + superwork to support people to make more and live a creative life.

Catharina Bruns


Founder, Designer and believer in human potential.

Catharina started workisnotajob. out of the desire to create a lifestyle for herself that allowed her to use her talents and work on her own terms. Frustrated by the old "9-5" office routine, and convinced that life is too short to do work that doesn't matter to her, she realised that dream jobs do exist - but you'll have to create them yourself.

After a few months of dedicated work on workisnotajob. as a side-project, Cathi took the leap, quit her job and launched workisnotajob. creative studio in 2010.

From a design studio, to a creative project with the hopes to inspire a new form of entrepreneurship, workisnotajob. is now also a movement of dreamers, doers and aspiring culture shapers around the world.

Cathi lives and works the workisnotajob. philosophy, advocates creative lifestyles and hopes to inspire a paradigm shift in the definition of "work".

She thinks the world needs more ladies who launch and works with the CEWE at the University of East London, supporting female students to start up their own businesses.

catharina(at)workisnotajob.com






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workisnotajob. is the motto and lifestyle of a new generation of makers. We hope to inspire you to work on what you love too!

Work is no longer a place we go to. It's what we do. Join the revolution of work!